Now I know what most of you are saying right now... who care's about American Politics?
The truth is that we really should all care about what goes on in America, because whether we like it or not, from a political and an economic perspective the adage "If America sneezes, the rest of the world catches a cold" is absolutely true.
Yes I hate that this is so, but it's a simple fact.
I may deny and dispute the theory of gravity, but I cannot deny and dispute the pain when the apple falls out of the tree and lands on my head.
Denying something in theory is fine, but you cannot deny the consequences of a theory.
As many of you may or may not know, South African Law does not allow for comparative advertising. In layman's terms, Pepsi cannot feature Coca Cola in their ads with the intention of dissing them, nor can KFC blatantly say that MacDonald's burgers are total crap and tastes like flavoured cardboard. Even if it's true.
Not so in America.
You could go on television and say anything you like, provided you can prove it and it's not libel.
Which is exactly why I love Voting Season in America.
Everybody and their donkey who's got enough money to buy an advertising slot on TV wants to become a Senator or Congressman, and they're willing to say the dumbest things about themselves or their opponents to win votes.
Here are some of the viral ad campaigns for the upcoming elections in November, and some from the Primaries held in June.